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State of Mobile 2025: TikTok Edition
The rules of mobile growth are being rewritten. With emerging markets surging, new monetization models proving their worth, and full-funnel strategies redefining how brands think about growth, mobile has become more competitive than ever. Our newest report: The State of Mobile: TikTok Edition, combines Sensor Tower’s market intelligence with cultural insight from TikTok to offer a deep understanding of how apps and consumer behavior intersect across multiple categories.
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Take a look at some of the key takeaways:
Mobile is Global: Only 21-22% of downloads and IAP revenue come from domestic publishers.
AI Fuels IAP Revenue: IAP revenue from AI chatbot and AI art generators climbed from $30 million in ‘22 to $455 million in ‘23 to $1.3 billion in ‘24.
Games v. Apps: While games still see the bulk of mobile spend ($80B in ‘24), apps surged 25% YoY, led by Entertainment, Productivity, and Photo and Video categories.
And MUCH more!
Over 75 pages of insights and interactive charts to help you understand your competitor’s mobile strategies, gain visibility into regional behavior and engagement, and stay ahead of industry shifts.